What business can someone do online to make money without doing too much work?

… the answer is simple – create an info product & sell it.

There’s always going to be demand for information and it keeps increasing… Currently, the information & learning industry is projected to be worth a HUGE $398 billion by 2026.

In this article, I’m going to walk you through, step by step on how you can create an info product that you can sell and make money.

…Before that;

We need to first know what an info product is.

What’s an Information Product?

An information product (or info product) is any digital product that conveys knowledge or specific information around a specific topic.

They usually come in simple digital forms that are easy to consume;

Why Create Info-Products?

  1. It positions you as an authority in your niche

It’s just like being the author of a best-selling book, people will automatically respect you in your niche… It’s the same thing with an info product.

If you create a product that teaches first-time dog owners how to train their dogs better, people will tend to see you as an expert or an authority in dog training.

… that’s how it works.

You’ll be seen as an authority in a topic that you successfully create information around and pass to people.

  1. It helps to boost your brand’s exposure.

Because info-products are usually priced low, people tend to buy them easily… the more people get access to your info-product, the more visibility your brand gets.

And brand visibility also means more customers & profit – this is why big companies spend a lot of money on brand endorsement deals & TV commercials, it’s because they want their brand to be exposed to a lot of people.

People prefer to buy products from brands that they are familiar with, so whenever you put out a product to sell, the chances are high that you’ll get a lot of people who are familiar with your brand already buying your product.

  1. They are relatively easy & cheap to create

Creating an info-product doesn’t take much time or energy… eBooks & reports are the easiest to create. You can create an eBook in 2 days from scratch… it doesn’t involve much work.

It’s also cheap… Info products come in digital forms. Unlike physical products, where you have to spend money on manufacturing the product, then storing it, it doesn’t apply for an info-product.

You’re almost not spending anything to create the product… after creating your product & it happens that sales didn’t go well, the financial pressure is minimized because you don’t need to bother about storage space for your products & the cost it will incur.

… Now, let’s dive in and see the different steps involved in creating an info product that you can sell to your audience…

Step #1 – Find A Product Idea

Before you start creating an info-product, the first thing you should do is to find a product idea…

Like what the content of your info-product should be based upon.

The product idea usually comes as a solution to a specific problem that people go through… It shouldn’t be complex, just a simple idea that solves a specific problem.

For example – If there are a lot of first timers dog owners that are struggling to take care of their dog, a good product idea will be “some tips on how to take care of a dog as a first time owner”..

… You can see it’s simple & addresses a specific problem.

So the question is; How do you find a product idea?

Remember what I said earlier – that your product idea should solve a specific problem that people go through… so one of the easiest ways to find a product idea is to look out for what people are searching online… what they are complaining about.

… there are different ways to see what people are searching for online;

You can use Google’s keyword planner tool

This tool will enable you to see what people frequently search for on Google, every month… Firstly, you enter a group of keywords & do a search… the tool will then show you a result of how many times those keywords are searched on Google every month… It will also show you the search result for keywords that relate to the ones you searched for originally.

Another way to discover product ideas based on what people are searching online is to use a platform like Quora.

Quora is a question & answer forum where people go to get information online. It allows users to ask questions, answer & even edit questions & answers on the platform.

You can visit quora.com, then search for any keyword… Quora will bring up the result of your search based on questions & answers containing the keyword you searched for… With this, you’ll be able to see different comments with the keyword you searched.

You can also research for product ideas by checking out what other people have done already… and a very good place to start is Udemy.com

Udemy is a place where people go to learn new skills and acquire knowledge based on their interests.

… It’s also a good place to get ideas for your Info-product.

After that,

You create a list & write down all the product ideas that you have… then you pick one to work on.

Step #2 – Decide the Type Of Info Product to Create

Now, the next step is to decide on the type of Info-product you want to create… Info-products come in different forms, to decide on the type of info-product you want to create you need to know the different types of info-products that exist.

Types of Info-Products;

  • E-books
  • Checklists
  • Training platforms
  • Courses
  • Mini-degrees
  • Worksheets
  • White papers
  • Webinars

Now, you know the types of info-products, so what type do you think is best for you?

I’ll advise that you go with what you’re comfortable with – if you feel comfortable going in front of the camera, then video will be it for you.

If you’re good at writing content, then go for an eBook…

However, if your looking at doing something that doesn’t require too much work & will save you a lot of time & money,

 I’ll suggest you create an eBook

eBooks are very easy and cheap to create… You can create an eBook in as fast as 3 days, all you need is a notepad & basic text formatting & design skills.

If you can’t create the eBook yourself, you can hire a freelancer to do it for you… It cost around $10 to hire a freelancer on fiverr.com

At this stage, you have a product idea to work with and you’ve also decided the type of info-product to create… which is an eBook

Step #3 – Create A Course Outline

So the next step is to start creating your eBook…

To do this, you have to first create an outline of the content of your eBook course – like the topics inside & how it should be arranged.

… It’s always best to create info-products that are similar to what others have done in the past… It’ll allow you to borrow ideas from other people’s work, instead of spending time, thinking & creating from scratch…

Assuming you’re creating an eBook on Dog training… your course outline will be something like this;

Step #4 – Start Creating your eBook

When you’re done with the outline, the next step is to start writing…

Don’t bother about formatting or trying to make your work look perfect, Just write… you can always come back later to proofread & make corrections.

When you’re done writing, you can now format it and then design a cover for your eBook.

Designing a cover for your eBook is simple… With free tools like Canva, you can create a cover design for your eBook in minutes without design skills or experience.

OR if you don’t want to do it yourself, a good alternative will be to hire a freelancer on Fiverr or Upwork to do it for you.

… they normally charge between $5 – $10.

Step #5 – Info-Product Sales Funnel

Now, you’ve created your info-product, the next step is to start selling… But you need to first draw out a funnel & a plan on how to sell your info-product.

… Here’s a typical sales funnel you can use;

From the funnel, you send traffic to a “squeeze page” first to build your email subscribers, then redirect them to your “sales page” where the sales take place & finally you send them to a “thank-you” page.

You can decide to stretch the funnel further by adding one-time offers & upsells… this is to offer more value to your audience & help you make more money.

The first stage of the funnel is to drive traffic to a squeeze page – which is a single page website that’s designed to collect the email address of your site visitors.

… To do this, you need a Lead Magnet… so the next step is to create a lead magnet or freebie offer.

Step #6 – Create A Lead Magnet

To successfully build an email list, you need to offer your website visitors something that they will be willing to exchange their email addresses for.

… this is where A lead magnet comes in;

A lead magnet is simply an incentive that you offer to your audience, in exchange for their email address… It can be anything – Pdf, video course, swipes file, template, etc…

Whatever it is, it has to be valuable & relevant to your audience…

You can take a chapter of your Info-product & make it a lead magnet or write a free report…

For example; let’s assume your Info-product is a guide on how to create a Facebook Ad campaign… A perfect lead magnet will be a 1 or 2-page report on how to create & customize a Facebook business page.

Now, you’ve successfully created your lead magnet, so we can now move to the next step which is to create your sales funnel…

… It’s a basic funnel that consists of;

  • Squeeze Page
  • Sales Page
  • Thank-you Page

You’ll now work on these pages including the copy.

You’re creating the squeeze page to build a list of subscribers that exists in your info-product’s niche and you’re giving out an incentive to lure them into giving you their email address.

So the copy you’re writing is to sell the lead magnet to your site visitors. You want to make them see it as something that’s worth exchanging their email address to get.

Take note that the squeeze page should be short.

Here’s a typical example of A squeeze page;

After the squeeze page, you create your sales page & thank-you page as well.

Step #7 – Create Your Sales Funnel

Creating a landing page (squeeze page, sales page, ect..)  is not hard, depending on the page builder you use… Some page builders are quite easy & flexible to use compared to others… But all in all, if you have basic web design skills, you should be comfortable with any page builder.

… Also,

The choice of page builder to use will depend on your budget as some builders charge monthly fees (like ClickFunnels, Thrive Architect, Convertri)… While others will only charge a one-time payment (like the Pro version of Elementor)…

You can also try out the free version of Elementor, but it only contains basic features for building landing pages.

The best part about these page builders is that they come with pre-designed landing page templates… so you can select a template & just edit it… you don’t need to be a web design expert to build a landing page for yourself.

Another way to build your landing pages, especially if you don’t have time to do it yourself is outsource it to a freelancer.

I’ve mentioned this several times in this article, so what it means is that you can outsource everything…. It all depends on your budget.

But whatever you don’t have time or the required skills to do, you can outsource to someone and pay for it.

Outsourcing a landing page will cost you around $50 – $100… So if you’re doing 3 pages, you’ll probably spend around $300.

Step #8 – Launch You Info-Product.

If you’ve created all your marketing materials, It’s now time for you to launch your product.

You can now drive traffic to your sales funnel & start getting sales.

There are TWO ways to get traffic; Free or Paid method.

The free method includes traffic sources that you don’t pay for… Using this method, you’re not paying to drive traffic to your offer page but it’ll require your time & effort to work.

If you don’t have many funds, then using the free traffic method is a good place to start… You can get your first few sales from this method, then scale up from there.

Examples Are;

  • You can make a post about your freebie offer in an Open Facebook group that is
    Related to your niche
  • Another way is to comment on blogs, then add the link to your opt-in page.
  • Add a link of your offer page to your social media profiles – Facebook, LinkedIn, Instagram etc…

Paid Traffic is simply traffic that you pay for… Unlike the free traffic method, it doesn’t require you to do much work and you get results faster.

Some examples of Paid traffic sources are;

  • Social media Ads
  • Solo Ads
  • Influencer marketing
  • Media Buys, etc…


If you’ve carefully followed this article to this point, you should congratulate yourself… Because you now understand the process that’s involved in creating & selling an Info-product.

If you haven’t created a product already, you should start creating one now… follow the steps in this guide, launch your product & start making money.

Also, to make this easier for you…especially if you want to create an Info Product today.

I want to introduce you to a tool that will handle most of your Info Product creation for you – It will help you create high-quality e-learning courses like never before – without actually having to create a course – all from one powerful dashboard.

And the good part is that everything is done in minutes.

The name of this tool is called => Coursium.

Coursium Helps You Create a HIGH CONVERTING e-learning course business in just minutes.

You can now:

✓ CREATE Professional E-Learning Courses In Minutes

✓ CREATE your courses without having to be on camera

✓ CREATE your courses without having to record your voice

✓ CREATE your courses without having to write a script.

✓ CREATE your courses without having to ACTUALLY CREATE A COURSE

✓ HOST all your course videos on Coursium’s servers for super-fast delivery

✓ And a lot more…